Case Study: FDC Digital Campaign Centre for Uganda’s 2025 Presidential Elections
Client: Forum for Democratic Change (FDC) – Uganda
Project Value: USD 50,000
Year: 2025
Challenge
The Forum for Democratic Change (FDC) needed a strong digital presence to effectively compete during the 2025 Presidential Election. The party faced challenges such as limited digital infrastructure, weak online coordination, and the need to push a clear economic message to voters, especially the youth.
The party required a professional digital campaign operation to support their presidential candidate under the slogan: “Fixing the Economy Money in Our Pockets”
Solution
La Marquee Translate was awarded the contract to design, set up, and fully manage a Digital Campaign Centre for FDC. Our deliverables included:
- Complete setup of a professional Digital War Room (physical + remote operations)
- Full digital strategy development and daily content execution
- High-volume content production (videos, reels, infographics, visuals)
- Management of all major social media platforms (Facebook, X, TikTok, Instagram, YouTube)
- Real-time monitoring, sentiment analysis, and rapid response
- Translation and cultural adaptation of messages
- Training of the party’s communication team
Results
- Successfully designed and operated a fully functional Digital Campaign Centre for over 5 months
- Generated over 28 million impressions across platforms
- Achieved 4.2 million engagements on campaign content
- Increased the party’s main Facebook page by over 185,000 new followers
- Made the slogan “Fixing the Economy Money in Our Pockets” one of the top-trending economic messages of the 2025 elections
- Significantly boosted youth engagement and visibility for the party
Testimonial
“La Marquee Translate delivered a professional Digital Campaign Centre that significantly elevated our visibility. Their strategic approach and execution were outstanding.” – Norman Turyatemba Senior Communications Official, Forum for Democratic Change (FDC)