Case Study: Website Localisation & Strategic Marketing for European Market

Client: Foroden Limited, Belgium

Project: Website Localisation & Strategic Marketing Campaign

Period: March 2024 – October 2024 (8 months)

Project Value: USD 170,000

Challenge

Foroden Limited, a Belgium-based company, wanted to expand its presence and generate more business in East Africa and the wider African market. Their existing website was only in English and Dutch, lacked cultural relevance for African audiences, and had poor user engagement from target markets. They needed a comprehensive localisation strategy combined with aggressive digital marketing to establish strong brand visibility in the region.

Solution

La Marquee Translate was contracted to handle end-to-end website localisation and strategic marketing. Our scope of work included:

  • Full localisation of the company website into Spanish, French, and Portuguese
  • Cultural adaptation of all content, visuals, and user experience for African markets
  • Development of a regional digital marketing strategy
  • Creation of high-converting landing pages, SEO optimization, and content strategy
  • Google Ads and social media advertising campaigns targeting East and Central Africa
  • Translation and adaptation of all marketing materials, brochures, and email campaigns
  • Ongoing performance tracking and optimization

Results

  • Successfully delivered a fully localised, high-performing multilingual website
  • Increased website traffic from African markets by 340% within 6 months
  • Achieved a 185% increase in qualified leads from East and Central Africa
  • Improved user engagement (time on site) by 210%
  • Generated significant brand awareness and credibility for Foroden Limited across target African countries
  • Project completed on time and within the agreed budget of USD 170,000

Testimonial

“La Marquee Translate delivered exceptional results. Their combination of professional localisation and strategic marketing helped us successfully penetrate the African market. The project was well-managed, culturally intelligent, and delivered strong ROI.” —  Ali Khalid CEO, Foroden Limited, Belgium